CLOTHING BRAND | Logo&Brand Identity
About brand / Simple is not just a women's clothing brand. This is a philosophy of life. The creators believe that a comfortable and stylish life begins with a basic wardrobe. Therefore, the brand creates minimalist clothes, using high quality fabrics and materials, so that every woman can create her ideal basic wardrobe.
Task / I was asked to create the brand identity design that communicated the minimalist and reveal the brand’s philosophy.
Solution / The font logo has the combination of nice, clear shapes and accentuated rounded shapes. This combination creates the unique logo, and is reminiscent of an outfit, where a basic wardrobe creates an excellent base for an interesting outfit.
The color palette for the brand identity uses a classic combination of black and white. These colors are as basic as the clothes the brand creates. The combination of black and white colors further reveals the brand's philosophy.
